May 12, 2023
Brenda Agnew and Jordan Assaraf, your hosts, welcome Diana Rockbrune, Marketing Manager at Gluckstein Lawyers, to discuss legal marketing, what it looks like in legal communities, why it is important, what can and cannot be done, and how firms have different approaches in this field.
Key Takeaways:
[2:35] Diana talks about her legal and marketing background and how she became part of the Gluckstein family.
[3:35] Diana explains her role in the previous law firm she worked for.
[6:10] Diana highlights the value of reputation when marketing a law firm.
[7:50] How does Diana see the changes in legal marketing over the past decade?
[10:45] Different practices, different types of marketing.
[12:38] What is the focus of a Marketing Manager?
[14:28] What are some of the challenges that exist in the world of legal marketing?
[18:30] Marketing also allows people to become advocates.
[21:22] Diana talks about her life as a mother.
[24:28] How has COVID affected Legal Marketing?
[30:04] Returning to events after three years of COVID restrictions is nice.
[32:25] Diana discusses the financial aspect of legal marketing and how businesses have changed their ways of operating due to COVID.
[38:35] Diana talks about participating in a Breast Cancer Awareness event.
[42:45] Diana responds to rapid-fire questions.
Mentioned in this episode:
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